The other day, my mom shocked me. She asked me what a niche market was, and since she is not an online marketer ( doesn’t turn the computer on regularly enough to use email ), this question appeared quite out of the blue. Perhaps I should not have been surprised because in the area of marketing but particularly online marketing, this term is showing up more and more frequently. In truth, one of those late night, “Be the next internet Millionaire” scams that airs at 4 am for those with insomnia, also trumpets this term.
So, to the heart of it – what is Niche Marketing ? Is it another of those overhyped terms or does this fad have some legs?
Perhaps its best explained by first discussing what it’s not. Niche marketing is not marketing to a mysterious marketing segment called niche, nor is there a product called niche that a huge underground swell of people are clamoring over insurmountable walls to get. Nor, is there usually a department within any major corporation that has a position open in their niche marketing department. So don’t call Human Resources at your local City Council and ask for a position in their niche marketing department. Sorry, just had to get that one out of the way, lol.
Niche marketing example
Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let’s see what this looks like.
Marketing to those that – buy running shoes. Niche or not? Not – buy Nike running shoes. Niche or not. Not (What did that surprise you?) – buy marathon capable Nike runners. Niche or not. Uhmm you’re getting warmer. – buy high arched marathon capable Nike runners. Niche or not. Yes absolutely!
So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy yaddy, yaw. So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?
Not even! You have heard this street english term before right? No, I am not keeping this niche area for myself, so don’t think I am holding back. Truth is, our premise of a niche marketplace sounds good but is unproven.
The little questionnaire is not the process used to find a niche market product or service. You really need a tool for that. It can be done manually but searching hundreds of ideas manually isn’t anyone’s idea of fun. That was merely an example of what a niche market might look like, but for any number of reasons, I would never enter that marketplace – and I don’t much care if 4 of my marathon running friends ask me for those specific shoes next week.
So, did I just give you a really bad Niche Market example?
So, that was a poor example right? Honestly, we dont know yet. People search using specific key phrases. A lot of people end up using the exact same key phrases. To determine whether this product is a niche product or not we need to plum information that only search engines or search engine tools similar to keywordwatcher normally possess. To further quantify all of that data really quickly, we would then need to go beyond even the search engine tools, to a new kind of product that combines the functionality of a search engine tool with niche marketing information
If we know how many people are searching for the product and how many competing websites there are, isn’t this enough information to quantify this as a niche product? Wasn’t this what groups traditionally used to make their decision in the past? Well, it was, but it’s not enough anymore. There are tools out there now that can make a newbie 10 times more efficient and powerful than the traditional analysis used just 6 months ago.
Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or KeyWordwatcher. They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.
Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.
Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. Watch the videos and see what I mean.
One last thing about niche keyword research. There is something called commercial intent. Microsoft has an online program that enables one to determine to some degree whether a searched for phrase has stronger commercial intent than simply mere research behind it.
Discover what few people know about finding micro niche products quickly. Watch the impressive videos then take action. Uncover the secrets used to achieve startling network marketing success