You’ve probably read lots of different articles and emails online outlining successful network marketing secrets. There are quite a few out there, and some offer some pretty good ideas. Most people are in search of an easier way to accomplish their online business goals, so this is a popular topic. Ultimately, the secret to successful network marketing is whatever works to develop a stranger into an associate or colleague in your network business.

But most network marketers don’t truly understand how to turn a stranger into a potential customer or associate. As soon as they sense a prospect in their vicinity, they launch into sales mode. And generally this only scares prospects away.

Unfortunately, for most people a sales pitch is a total turn off. It achieves the opposite effect. You’ve probably experienced this yourself. Someone starts out by telling you how fantastic a company is and why you should join. Or they put out some kind of “Hurry! We’re only extending this special opportunity for a limited time so if you don’t join now you’re going to lose out!” message. For most people, this only sends up red flags of alarm.

The Secret is To Pre sell

If you’re looking for help in the pre selling world, then Mike Dillard and Ann Sieg are both the answers. Mike founder of Magnetic Sponsoring, and Ann derives from Renegade Network Marketer. They have always preached the importance of preselling, and why you need to attract and teach prospects before asking for the sale.

Many network marketers don’t take their advice. They are too impatient and too eager, and they jump in there and give that sales pitch time and time again. But this is their critical mistake. You can do things differently-and you can succeed using this essential secret to network marketing success simply by following their advice.

Pre selling is an ability that is used to eliminate the need for a sales pitch. In order to make things easier, we’ve put together a quick example of how the process could work for your business:

1. A prospect comes to your landing page or other lead generator.

2. They contact you about your opportunity-typically via email or by responding to an offer. They anticipate you will launch into a sales pitch (as most usually do). But instead, you don’t. Rather, you provide information that focuses on them-and how they can go from wherever they are now to achieving their goals.

3. Each subsequent communication from you focuses on educating this prospect about how and why someone would want to build a successful online business. Your messages focus on the importance of providing other people with information they need and can use. Your message never ever gives any kind of sales pitch.

4. After several weeks your prospect has given you his or her trust. They believe you are someone who is interested in helping them succeed. The next action will be them asking what network company you are attached to online. In fact, you will notice that many of them ask how they can join you.

Hopefully, by now you can see why pre selling really is the single best network marketing secret. It involves helping other people visualize their own long term goals and begin to create a plan for achieving them. Then they discover that you may be able to help them and come to you to get involved. You never even have to ask for the sale at all!

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