The Watch Of The Future
Written by Ronald C. Lundy on October 15th, 2009The differences in men’s watches and ladies watches reflect the same gender divide still rather typically seen in the world of fashion. Unisex options have been increasingly on the rise, however, arguably supplanting the classical primary division of men’s and ladies watches with one between formal and casual watches.
Still, old habits die hard, and because we think of watches as fashion accessories and we still think of fashion along gender lines, there is an abundance of men’s and ladies watches for every example of a unisex timepiece. But why shouldn’t watches simply be the functional pieces of equipment that they are? Has anyone ever thought of men’s and women’s pocket calculators? Okay, so no one wears pocket calculators anymore, but this raises another interesting point: will watches one day go the way of pocket calculators? After all, time is all around us now, from our cell phones to our portable music players (which are often one and the same device, anyway), who actually needs a watch anymore? It may be that watches, whether for men or women, will one day be relegated to outdoors equipment for adventurers ” and even then only those who want to do things the old-fashioned way!
If one were to go out and purchase a watch that person might be surprised at the new features added on todays watches. They have to compete with cell phones, MP3 players, and even digital book devices so its no surprised that a high tech watch could rival the latest cell phone. On a new watch you can find radio tuners and a small monitor which can pick up television stations. The radio tuner is a great addition for anyone who is tired of listening to their play list and would want to listen to a talk radio station. Also being able to watch your favorite television program on the go is a great feature for those who miss their shows during rush hour commute. Just like MP3 players and other digital devices these new watches are not gender specific and can be used by anyone.
In the vein, a very fashionable brand name where ladies watches are concerned is Dolce & Gabbana. Their designs can be nicely flamboyant, fun and casual, but never so quirky as to look totally out of place with all but the very strictest of formal evening dresses. The DKNY label is also interesting, typically with a slightly more muted look, but definitely made for ladies that like to have fun. When considering men’s watches, however, its an unfortunate truism that any label will do.
As with men’s fashion, men’s watches tend to be rather uniform in looks, handsome, but emphasizing practical functionality. But for those who want the boldest most innovative designs, look no further than the highly futuristic unisex styles of Tokyo-Flash, particularly their Nekura Scramble and Twelve 5-9 models.
Tags: Marketing
