Niche Marketing – The Basics

Written by David Lim on June 18th, 2009
by David Lim

Niche marketing can be defined as marketing to a subset of a larger market segment. Although the market size will not be very big, the needs of such a market will have the advantage of being much more focused.

There are many ways you can go about running a niche marketing campaign. But online, where the target is usually keywords with low competition in the search engines, you would probably take the following steps:

* Do your keyword research to identify keywords that has the most potential and the least competition. Keywords are words or phrases that a surfer uses to search for their area of interest.

* Build a blog or website around those keywords.

* Use on-page SEO techniques to optimize the website for the targeted keywords.

* Get other websites and blogs to link to your website using the usual link building techniques like link exchanges, article submissions, directory submissions, etc.

* Keep building inbound links until your website ranks at the position you want in Google for your targeted keywords.

There are many variations of the above steps as they will depend on your strengths, your long term goals and the topic of the blog or website in question. What is listed above are the normal steps carried out.


In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.

You might also want to consider some other services which can enhance your productivity and, in the longer term, give you a better return on the time and effort that you invested:

* Paid writers for your articles, websites and blogs. You can look for them at job sites like eLance.

* Services that automate the submission of your articles to article directories, blogs and websites.

* Services that reduces the time it takes to get good anchored backlinks to your site.

Recommended Skills

You will need at least passable skills in the English language. If you can write with minimal grammatical and spelling errors, and you can get your message across clearly, that should be good enough.

When you are starting out, you will be doing a lot of the computer and web related work yourself. You will find yourself installing software, updating your name servers, configuring your web hosting package, and other related stuff. You don’t have to be a computer whiz as instructions will be provided, but you do have to be computer literate enough to understand those instructions.

Niche marketing cannot be seen as just a sales job but must be seen in the larger context of a business. And by its very definition, each business is unique. Although I have broken niche marketing into a few simple steps, you must look at those steps as an integrated whole, that is, as a business. As a niche marketer, you are not a salesman but a businessman.

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