Real Estate Investor Insider Secret #16: Ever Thought About Using a List Broker?
Written by M. Bradley on June 25th, 2009People in direct-marketing business, know that there is a mailing list for every section of people in our society, and few for you never knew were there.
So next time when you are giving your valuable time in deciding, who shall you aim towards your next postcard mailing in search for good houses in which to invest, give direct mail broker a thought. List broker can provide you with the list of “seriously motivated sellers”. Here is a list you want to use, right?
Data brokers can help you succeed in your real estate direct marketing because they have the experience in filtering out mailing lists of home sellers who are strongly driven to quickly sell their homes.
Sure, there is a fee charged for this rental- and it’s indeed just a “rental”. The fee charged usually is about $135 per 1,000 names, and you need to rent a minimum amount of names. That particular number differs from broker to broker. If you want to jump in this, be sure about the minimum amount you want to rent- and your total cost incurred.
Aside from giving you a more targeted list of prospects, these data brokers can refine the list to people whose purchases reached a specified amount.
You also need to realize that this is merely a rental of the names. This means you’re contracting with the brokerage company to use the name once – and only once. Many times, you also must specific the day – or at least an estimated date – of when you plan to use these names.
If you are interested in using the same names for a second time, then you will need to rent them again. If your mailing dates vary, you have to check it with your broker the very instant.
Because these list brokers make their money on renting names, they need to ensure that the names they provide you are as useful to you as possible. That’s why many of them – especially when it comes to the real estate market – update their lists every three months. In this way, you’re assured of getting new names to use.
Lastly, when you use a list broker in your real estate direct marketing campaign you are guaranteed that your lists are updated at least every quarter. You also save time and money because you do not need to do your own research or hire people to maintain the data.
Now where can you find the names of list brokers? If you reside in a big city, you may find some in yellow pages. Or you may just search it in the internet by typing “mailing list brokers’ real estate”, and in no time you’ll have a list to choose from, once you do this, your postcard mailing will be more effective-for sure!
