One Simple Tip to Get More Sales!
Written by K. Moehr on July 3rd, 2009No “aha moment” here: This is basic sense, but the tip is really to market to your own list. If you have a list of real-live paying customers, keep up your efforts to market to them. They are already aware of you and offers.
If you have a list of leads and buyers, promote to both of them, not just your leads (especially if you continually put out new products). You’ll need to market your wares to both lists to be truly hitting all of your “prospects.”
Getting a new customer is lots more work than just keeping the ones you have. However, you must have the mindset for service. If you’re just out for new life you’re going to risk seeming pretty shallow (and transparent) in the loyalty area.
Think about how you like to be treated. Do you like to feel special and treasured or do you like to feel like the vendor is justing thinking “Next!”?
The worst thing you can do would be to forget your treasured buyers and just concentrate on brining in new business. Your service and follow-up will help create future sales along with a little well-planned marketing efforts.
Your customers will forget about you and when it comes time to introduce new products, they’ll wonder who you are and why you have their email address. They have forgotten about you already. Put a plan in place to sow the customers you have so you can reap when you need to.
Make you customers like you, trust and know you as a reliable vendor so whenever you new offers come their way, they are excited to see what you’ve got now!
Tags: Marketing
