Often people who use the bus no longer do it because they are not able to afford a car. Instead, many upscale professionals have environmental concerns or find it less hassle than driving themselves.
Furthermore, excluding bus bench advertising, this form of advertising will not just be seen by bus riders, pedestrians and drivers alike will be forced to see the displayed ads, day in, day out, as they pass through the bus station or when they are stuck in traffic with a bus.
Bus advertising is ideal if you want to reach a large audience repeatedly and consistently. It will be seen by thousands upon thousands of people every single day, people of all ages and cultural backgrounds, which is the equivalent of millions of impressions over the course of a campaign.
Transit advertising also offers a major advantage over other traditional advertising methods; unlike TV or radio, it does not depend on which channel the person is watching or listening to and it cannot be turned off. Bus ads are a part of the environment and day after day people are forced to see them.
This means that bus advertising can really strengthen your marketing campaign or your brand when used with other media. By sheer repetition, this it will ensure that your brand is on the top of the customer’s mind whenever they need to buy a product or service in your market.
The cost of bus advertising is different depending on the city that you want to advertise in and on what particular routes. Larger cities cost more as your ad will end up being displayed to more people. But for small companies, small cities are not as expensive and, if you are looking to run a geographical campaign, they are ideal.
When advertising via bus ads consistency is key. These campaigns are there for the long haul and they are not the best venue if you are promoting a one week campaign. You also need to be sensible because it will be seen by all sorts of audiences and you do not want to offend anyone.
As with all forms of advertising, you want your ads to be bold and demand attention, and the accompanying slogan should be short and memorable. Your ad must be so simple that it will be processed by a person’s mind even while they drive, listen to their iPod, or chat with other people – thinking should not be required.
To learn more about bus advertising visit http://www.psvmedia.co.uk
