Uncovering and overcoming sales objections challenges you intellectually and emotionally. It requires that you know not only your product, but yourself and your prospect as well.You must combine technique with honesty and conviction to get the prospect to resolve any lingering doubt or conflict.
I advocate that sales people learn how to handle objections. Now, most sales mentors will get you to go over the common objections for your product or those that come up most often in your industry and that is better than doing nothing. However, I think it is far better to train your mind to generate responses to objections. That’s the “think on your feet” term that you often hear mentioned in relation to good sales people and it can be learned.
But before you can overcome sales objections you have to be certain that your product or service is a good one and that it can genuinely be of service to your prospects. Otherwise people will sense you are just after their money. Likewise if you have doubts about how good your product is that will come across too.
One of the most important things to remember about overcoming sales objections is that once an objection is raised it is an indication of what the prospect is thinking about at the time and it is also an invitation to continue the discussion. So, hear the person out, let your genuine concern and sincere interest show on your face. Then as you start to ask questions about the concern they have raised you seek to understand it completely or disqualify it as a false objection.
Now, you are ready to answer the objection. Let me give you one way of overcoming sales objections. Professional sales people avoid the use of “but”. This article is too short to go into reasons, trust me, it’s not a good approach. So, in responding to people as a salesperson replace “but” with “and’, and use the agreement frame, which would go something like this. “I appreciate that our product only has twelve months warranty and I was wondering if you knew that our product has the lowest service costs in the industry because it has less moving parts and that this also contributes to it’s longevity?”
Of course there is much more information on how to handle sales objections available at my website.
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