WordPress is one of the world’s major and most widely used blogging package. When it comes to SEO it is one of the best programs that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on SEO.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for Search Engine Optimization purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your website but they are confusing from an SEO perspective. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the same Search Engine Optimisation ranking benefits across all search engines because many search engines treat sub webs as a distinctly different website.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your site. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is simple – do a database backup and then set up WordPress on your internet site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good tips on how to do this.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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